Message from the Top Management （Letter from the CEO）
Thank you very much for your ongoing support.
I would like to add a few words on the occasion of the publication of our 2011 Corporate Profile.
In the disaster prevention industry, 2010 was a year of diverse threats, including unprecedented impacts from extreme weather. In addition to earthquakes, tsunamis, and other large-scale natural disasters, there was extensive flooding from heavy rain, and widespread heatstroke due to record summer heat. Concerns over international terrorism and other man-made threats have been the driving force that firefighting, emergency response, and risk management systems were further improved and enhanced.
In our core linen business, raw materials prices have been rising as a result of continued economic growth in China. On the other hand, demand for advanced fibers continues to grow, especially in applications such as protective clothing and firefighting garments that require characteristics such as heat resistance, cut resistance and high strength.
As a result, Teisen's consolidated performance for 2010, our 103rd year, saw increases in income and profit over the previous year in both our disaster prevention business and fiber business as described in the bar graphs shown later in this report.
This is solely due to our valued customers who use our products on a daily basis, and to the overseas partners who provide us with such outstanding products and solutions. Once more, I would like to express my heartfelt thanks.
We have taken to heart the tragic earthquake and resulting tsunami that hit Japan recently, as well as the consequentrelease of radiation from a heavily damaged nuclear powerplant. The unimaginable combined disasters have affected us deeply. As part of our new medium-term management plan,“ Teikoku Sen-I(Teisen) 2013”, which will be launched this year, we will strive to fulfill our social responsibility to contribute to the safety and security of our society. Our company will work on the three objectives below, with the overall theme of;
“Aspiring to be an indispensable enterprise in our society.”
1. Enhance value in our core lines of business
| ・ Our Mission: | Deepen, improve, and expand our comprehensive disaster prevention businesses. |
| ・ Our Heritage: | Establish the“ Teikoku Sen-I for linen” brand as a market leader. |
2. Set ambitious goals to thorough marketing
| 1st : | iposition as a leader in our major business lines in firefighting |
| 2nd : | Enhance and consolidate our industrial disaster prevention business |
| 3rd : | Diversify our activities in the advanced crisis management arena |
| 4th : | Prepare complete solutions to address emerging social threats |
| 5th : | Establish Teikoku Sen-I as a brand for linen in the market |
3. Enhance and Sustain Profitability
In our disaster prevention business, in addition to traditional arenas such as firefighting and rescue, we must offer expanded business solutions that address emerging threats. These include large-scale natural disasters such as earthquakes, tsunamis and associated flooding, as well as epidemics, extreme weather, CBRNE terrorism, and organized crime.
In the linen sector that has been our traditional business since our incorporation,we are working on comprehensive integration, including secondary linen products and materials. We are working on development and sales promotion by expanding sales channels and reviewing product lines in order to provide value-added solutions that only we can offer.
Our company will continue to recognize its mission in society and the depth of the heritage that it has built. We will continue to honor the obligation of“ contributing to a safer society and higher standard of living,” which has been the policy of the company since its founding.
I humbly request your continued support.
March 2011
